My Approach
Clear communication is at the heart of every successful branding and public relations strategy.
Sam spent years in journalism where her job was to quickly translate complex information into stories everyone could understand.
At Samantha Falk Communications, we take that same journalistic approach and apply it to your business. We create comprehensive communications strategies based on a strong and clear brand message.
your brand
Your brand should directly reflect your purpose. Your “why”. Through a series of exercises, together we’ll work to uncover the beating heart of your brand, clearly define what you do and why you do it.
Your story
Once we have uncovered your “why”, it’s time to hone your messaging.
I specialize in taking even the most complex brand stories, and translating them into clear, relatable concepts everyone can understand. Telling your story is a privilege.
I'm Samantha Falk, and sharing the stories of people and brands I believe in is my life and passion.
I spent 20 years as a broadcast journalist on both the local and national level, before making the transition to corporate communications.
Prior to starting my own agency, I led communications for some of North America’s biggest purpose-driven brands including Nature’s Path (North America’s largest certified organic cereal company) and Hootsuite (the world’s leading social media management solution).
My extensive background in journalism uniquely positions me as your most effective ally. Above all, I understand what captures the media’s– and the public’s– attention. I pride myself on being a superior communicator and a results-driven public relations strategist. Bringing your mission and story to the world is what I do best.
Nicole Samuel , Communications Strategist
As our Communications Strategist, Nicole Samuel supports business development, partnerships, media relations, and influencer marketing & relationships.
Nicole is passionate about purpose-driven work and making an impact, especially when it comes to sustainability and social justice. Her previous experience includes influencer and communications at Nature’s Path and tentree, among other purpose-driven brands. She is also an exceptional human. Outside of work, you can find Nicole at a concert, or wishing she was at one.